02 Jan 2015

For designers : UX Data

Simply put, aiming to design for “all” of your users is comparable to shooting at a moving target, blindfolded while balancing on a wooden plank hanging from a hot air balloon. Maybe that was a little extreme, but you get the point.

So define your business goals and user goals, and more specifically where they overlap, and maintaining a perfect balance of both. It’s an art form, but it’s absolutely needed for proper execution. As we sometimes see that the business goals often pull out in front of the users’ goals, you still need to have the ability to show the end value of meeting your users’ needs.

Then, categorize your data. Words, numbers, phrases, take it all and start to identify and list all of the types of data you have. After your categorization, start to group it.

The best part is prioritizing. Start creating clarity by slimming down to the most meaningful data you’ve collected, and pairing it with others. Remember, the end goal is to create meaningful data that will clarify what the user really wants to see and interact with. Without any prioritization, you’d be showing tons of irrelevant data to your user groups.

After that we get to our interactions. The biggest thing here to understand is not figuring how your users will be doing something, it’s what they will do. So in other words, let’s figure out what the users need to do with the data provided. Think higher than an interaction pattern. You can start this by engaging feedback from your users in the form of surveys on your site currently. Think about your list of questions and how it pertains tointeracting, specifically.

At last we then make our changes. Specifically, we take note of all possible affected areas of what we’re working on. What changes do we need to make, if any? Which areas can be approved to more accurately target our user group so they’re more inclined to engage with our content? Is there new data we need to present to the user? How about just design updates? You be the judge.


It’s mainly about generating information about your users before you create your design. We’re huge advocates of strong data collection before engaging in any project. To develop for an audience means you need to understandyour audience. There is no silver bullet.

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